1805 journal

There is no doubt that this year, more than ever, we all need something to look forward to which makes the upcoming Black Friday, reportedly the most anticipated and likely the biggest shopping event of this year, a red letter date in the diary. ‘Black Friday’ is a term that is part of common par...

The crackling blanket of russet leaves across pavements and parks is a reminder that the autumn season is marching on and that, somewhat staggeringly, November is already upon us. It is also the month of the year when men’s grooming is a global concern, as gentlemen everywhere endeavour to grow ...

Some years ago, on the 26th May 1981, an article appeared in the New York Times excitedly announcing that ‘MEN ARE DISCOVERING THE FACIAL’. Nevertheless a curious stigma attached to the idea of men enjoying facial treatments has lingered for years and it wasn’t in fact, until the zeitgeist create...

If you are the sort of gentleman who frequents our St James’s barbershop and adheres to a considered and cohesive grooming regime, then there is a great likelihood that you will parlay that sense of refinement into other arenas of your life. It seems to follow that the fellow who employs fine bad...

The rich history of London has always been intertwined with Truefitt’s story and has long been a source of inspiration for the firm. On the very day that our founder, William Francis Truefitt opened his shop on Long Acre in 1805, the Battle of Trafalgar raged on faraway seas. The historical figur...

‘Man cannot discover new oceans unless he has the courage to lose sight of the shore’, said French author Andre Gide of a gentleman’s relationship with travel. Quite true, but a gentleman should be well served to remember that he can’t possibly indulge his wanderlust without at least a few carefu...