If you are the sort of gentleman who frequents our St James’s barbershop and adheres to a considered and cohesive grooming regime, then there is a great likelihood that you will parlay that sense of refinement into other arenas of your life. It seems to follow that the fellow who employs fine bad...
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1805 journal
Read all about our seasonal themes, as well as history and heritage - and a few good barbering tips, too!
The rich history of London has always been intertwined with Truefitt’s story and has long been a source of inspiration for the firm. On the very day that our founder, William Francis Truefitt opened his shop on Long Acre in 1805, the Battle of Trafalgar raged on faraway seas. The historical figur...
‘Man cannot discover new oceans unless he has the courage to lose sight of the shore’, said French author Andre Gide of a gentleman’s relationship with travel. Quite true, but a gentleman should be well served to remember that he can’t possibly indulge his wanderlust without at least a few carefu...
With the cancellation of many of the highlights that we took for granted in the past, our summer social calendar might look rather lacking this year. Due to the lockdown enforced by the pandemic, Henley, Wimbledon, horse racing and various other stalwarts of what has for decades been known amongs...
The celebration of our paterfamilias this year is certainly going to be a very different experience; the lockdown measures have meant many of us are cut off from our family members and had to resort to virtual family interactions; while those in lockdown who live with their nearest and dearest ha...
For many men, the morning shave - even during lockdown, when faces are decidedly shaggier - is an unthinking act. Possibly taught by his father in his teens, it is a daily ritual that has most likely become automatic, and the type of razor is an old faithful that has been relied upon for decades ...
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